by James GW Fisher - editor@positiveimagenews.com

Innovation is a vital factor in developing new ideas that have impact and value.  Holy Bears™ are the paradigm of examples of innovative ideas.  There are plenty of stuffed animals and teddy bears of all shapes and sizes but Holy Bears are in a class all their own.  You might wonder how this might be so I will give you an example..

In my returning from the Toy Fair in NYC where I first saw the Holy Bears, I was constantly stopped by both men and women, inquiring if I would consider selling the samples of the Holy Bears which I was carrying.  From the shuttle to the airport, to the airline staff, i was constantly queried if I would consider selling the little Holy Bears.  I would tend to think this should serve most readily as a perfect analogy of an example.

Rob LeClair, Founder of HolyBears, originally conceived of the idea as a way for religious organizations, churches and schools to raise funds to support their activities, and to promote the message of the Holy Bible.   HolyBears teddy bears honor religious themes, sacraments, life-cycle occasions and family values.  Each HolyBears teddy bear is made from the highest quality plush fabric and embroidery.

HolyBears are "Gifts With Meaning™", and are perfect for all occasions. HolyBears can be found in Christian stores and other fine gift shops across North America.  They are also available through school, church and other group fundraisers. As the word spreads about HolyBears, they will continue to spread The Word across the globe.

Now if being probably one of the most innovative concepts on the globe when it comes to teddy bears and spreading scripture across the globe, Divine Concepts, LLC went even further.  At the American International TOY FAIR 2003, The Holy Bears were chosen as the recipient of the highly coveted "Editors Choice Award" from Positive Image News for "Best of Show".  Now imagine hundreds of thousands of products on display at the Javitts Convention Center in New York City, and being selected from amongst all of the most incredible new products around the entire show floor, for "Best of Show".  This should give you a greater insight into the value of these teddy bears and the marketing potential for retail sales as well as general consumer appeal.

Holy Bears cover the need on two separate fronts.  First, it is only obvious to see the marketing potential for distributors and retail market if you are looking at things from the buyer's point of view, but on the flip side, the general consumer market will find the Holy Bears so appealing that they will tell others of the Holy Bears and as is common knowledge, a higher probability of other products will be purchased as well, thus increasing sales and profits in a retail store.

Without question, Holy Bears ha got my vote as one of the very best concepts in teddy bears ever created.  Many of us will recall a certain potato chip company once used the line "Bet you can't eat just one" and sales went through the roof.  Like that potato chip, when it comes to purchasing, I bet you can't buy just one!

Holy Bears Web Site - http://www.holybears.com